A major investment in the future of women in technology industries is being made by an all too uncommon new start-up accelerator called Women Innovate Mobile (WIM). It is WIM’s intention is to foster women entrepreneurs, provide constructive feedback, and to assist start-ups in managing a long list of business concerns related to running a mobile development company in addition to concerns related to being a female entrepreneur.
Earlier this month WIM began accepting applications from companies owned or co-owned by a woman and a product associated with mobile technology. WIM is offering office space free of charge to two to five mobile start-ups. Included in the package is investment capital, and access to mentoring and leadership skills. Education regarding networking skills is also an item on the agenda when a company decides to participate in an accelerator program; providing one of the many entrepreneurial women seeking assistance access to networks and other support systems previously inaccessible to many small business owners. Before the inception of WIM, women were even more seriously underserved by male dominated business accelerators. Women Innovate Mobile is first such accelerator dedicated to female enfranchisement in the mobile tech world.
Start ups are on the rise this year; they are anticipated to reach the highest numbers seen in fifteen years. Even with positive numbers like that, women only represent thirty-five percent of start-up owners. A trend WIM intends to see turned around and more balance between men and women owned new start-up companies. In the interest of fostering that balance WIM is focusing on mobile tech companies. WIM would of course love to see the next generation of mobile technology, applications and devices, come from one of these groups nurtured by the emergent acceleration program. With most investors still being men some women are resistant to asking for help, WIM works hard to increase visibility and approachability amongst women and the sources of capital funds to a realize entrepreneurial goals.
The efforts of WIM and similar organization have seen success promoting women owned startups are responsible for the small three percent growth in overall ownership. They believe they have much more work to do to accomplish their exponentially more far-reaching long-term goals. With help from other start-ups and successful venture capitalists may very well see their goal realized sooner rather than later. Seeing as employment levels in the United States is below appropriate levels according to anyone personal metrics. Seeing growth in business startup activity is music to the ears of investors and economists all over the world. Seeing that growth fueled by entrepreneurial women should be as likely and it should occur just as often as any other group of dedicated business developers.